Samsung Electronics has signed a major enterprise agreement with OpenAI to deploy ChatGPT Enterprise and Codex across large sections of its global workforce, marking one of OpenAI’s largest enterprise rollouts to date.
Under the agreement, all Samsung Electronics employees in South Korea will gain access to the tools, along with all staff worldwide in the company’s Device eXperience division. OpenAI said the scale of the deployment places Samsung among its most significant enterprise customers.
AI tools to be used across technical and non-technical roles
Samsung plans to integrate ChatGPT and Codex into both technical and non-technical workflows.
Employees across software engineering, marketing, product development, manufacturing, research, and corporate operations will use ChatGPT to search and analyse information, prepare documents, generate ideas, and interpret data for business decision-making.
Codex will primarily support software developers with writing, reviewing, and debugging code. However, Samsung said non-technical teams will also use Codex to build internal tools, create websites, automate workflows, and develop lightweight software solutions without deep programming expertise.
Partnership builds on existing AI infrastructure collaboration
The enterprise agreement expands an existing relationship between Samsung and OpenAI focused on AI infrastructure.
Samsung Electronics already supplies advanced memory semiconductors used in OpenAI’s next-generation AI systems. The new deal extends the partnership beyond hardware, embedding OpenAI’s models directly into Samsung’s internal operations and daily work processes.
Samsung has also been accelerating the use of artificial intelligence in its consumer-facing products through Galaxy AI features and its One UI software platform, positioning AI as a core pillar of its broader technology strategy.
Codex adoption accelerates globally and in South Korea
OpenAI said Codex is now used by more than five million people each week for both technical and non-technical tasks. The company reported particularly rapid growth in South Korea, where weekly Codex users have increased by nearly 800 percent since February 1, 2026.
The surge reflects broader enterprise and institutional adoption of generative AI tools across the country.
South Korea emerges as key market for enterprise AI
Samsung’s deployment comes amid growing adoption of OpenAI services among major South Korean organisations.
LG Electronics is among the companies already using OpenAI products, while Seoul National University recently introduced ChatGPT Edu for approximately 47,000 students, faculty members, and staff.
The growing uptake highlights South Korea’s position as a leading market for enterprise and educational AI adoption, with large organisations increasingly integrating generative AI into core operations rather than limiting use to pilot projects.
Enterprise AI moves from experimentation to execution
The Samsung OpenAI agreement signals a shift in enterprise AI adoption from experimentation to large-scale execution. By deploying ChatGPT Enterprise and Codex across key divisions, Samsung is positioning AI as a productivity layer embedded across engineering, business operations, and decision-making.
The rollout also reflects a broader trend among global technology leaders, where AI tools are no longer optional enhancements but foundational systems shaping how work is done at scale.
