Apple has officially launched its products as an authorised reseller on Daraz, marking a major step toward expanding access to genuine Apple devices for customers across Pakistan through online shopping.
The move is aimed at catering to a growing number of consumers who prefer purchasing smartphones, laptops, and accessories through trusted e-commerce platforms rather than physical retail outlets. By partnering with Daraz, Apple is seeking to ensure authenticity, official warranty coverage, and standardized pricing for online buyers.
According to details shared on the platform, the dedicated Apple store on Daraz features a wide range of the company’s flagship products. These include the latest iPhone line-ups such as the iPhone 17 series, iPhone 16, iPhone 15, and iPhone 14, along with a selection of iPads and AirPods.
Apple’s Mac portfolio is also available through the official Daraz store, including models such as the MacBook Neo and the M5 MacBook Air, giving Pakistani consumers access to Apple’s newest computing hardware without relying on parallel imports or informal sellers.
To celebrate the launch, Daraz is hosting an Apple Super Brand Day on June 2. The campaign is expected to offer exclusive promotions, special pricing, and value-added benefits for Apple customers nationwide.
Buyers will be able to access selected Apple devices with promotional discounts, installment and financing options, faster delivery timelines, and official after-sales warranty support.
Industry observers say the partnership reflects Apple’s broader strategy to strengthen its authorized retail presence in emerging markets while addressing long-standing consumer concerns over counterfeit products and unofficial warranties in Pakistan’s electronics market.
For Daraz, the addition of Apple as an authorised reseller enhances the platform’s credibility in the premium electronics segment and positions it as a one-stop destination for verified global brands.
The official Apple store on Daraz is now live, allowing customers across Pakistan to purchase Apple devices online with greater confidence in product authenticity and after-sales support.
