The Horticulture Agency Lahore has formally invited expressions of interest (EOIs) from private brands, corporations, and organizations for sponsorship of the Basant Festival 2026, scheduled to be held in Lahore from February 6 to February 8, 2026.
The initiative aims to revive the city’s iconic cultural festival through structured branding and public engagement activities.
Basant 2026 Sponsorship and Branding Opportunities
According to the official notice, selected sponsors will receive branding and advertising rights across key roads, public spaces, and landmarks in Lahore from February 1 to February 15, 2026.
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The sponsorship framework is divided into three branding tiers—Platinum, Gold, and Silver—allowing companies to choose visibility levels based on their marketing objectives.
Platinum Branding Locations in Lahore
The Platinum category includes some of Lahore’s most prominent commercial and cultural corridors. These locations offer maximum visibility and high footfall during the festival period and include Main Boulevard Gulberg, Liberty Chowk, Noor Jahan Road, Main Market, Mahmood Kasuri Road, and Canal Road from Thokar Niaz Baig to Mall Road.
Gold Category Branding Sites
The Gold branding tier covers major urban arteries and commercial zones such as Jail Road, MM Alam Road, Khayaban-e-Firdousi, Khayaban-e-Jinnah, Shahrah-e-Awane-Tijarat, Shadman Market Road, Airport Road, Railway Station, Ring Road pedestrian bridges, and areas surrounding Qaddafi Stadium.
Silver Branding Locations Across the City
The Silver category includes strategically located routes and interchanges across Lahore, including Shahrah-e-Quaid-e-Azam, Azadi Chowk, Niazi Interchange, Pine Avenue, Ravi Toll Plaza on GT Road and M-2, Shahdara Flyover, and Firozpur Road from Gajjumatta to Azadi Flyover.
Planned Activities for Basant Festival 2026
The sponsorship document outlines a wide range of Basant festival activities, including the official opening ceremony, free public transport services during festival days, themed floats, cultural performances, laser shows, projection mapping, fireworks displays, road decorations, and illuminated buildings at selected locations across the city.
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Submission Deadline for Sponsors
The Horticulture Agency Lahore has directed interested brands and organizations to submit their expressions of interest by January 20, 2026. The notice was issued by the Director Marketing-II, and further details will be shared with shortlisted applicants.
