Adidas imposes ban on Germany’s 44 number jersey for having ‘Nazi symbolism’.
Adidas has implemented a ban on football enthusiasts customizing German football jerseys with the number 44, citing concerns over its resemblance to symbols associated with Nazi SS units from World War II.
This decision, which comes amidst the release of the new German national team kit, has sparked widespread debate and scrutiny.
Ban on Germany’s 44 number jersey
Debate over SS Symbol Resemblance
The prohibition on the number 44 stems from its likeness to symbols used by Nazi SS units during World War II.
The emblematic SS rune, originating in 1929, evokes memories of the atrocities committed during the Holocaust.
While Adidas spokesperson Oliver Brüggen has claimed that the resemblance was unintentional, critics argue that the association is undeniable, leading to intense scrutiny of the issue.
Collaborative Design Process with DFB
The German Football Association (DFB) clarified that the design of the jersey numbers was developed collaboratively with partners and underwent UEFA review.
While no concerns were initially raised, the controversy surrounding the number 44 has prompted the development of an alternative design for the number 4.
Controversy over Pink Away Colors
In addition to the number 44 controversy, criticism has also been directed at the choice of pink for the away colors.
Historian Michael König labeled the design as “very questionable,” sparking further debate.
Supporters argue that the pink symbolizes diversity, while detractors claim it deviates from tradition and prioritizes commercial interests over cultural representation.
Uncertain Future for Adidas Partnership
The controversy surrounding the new German national team kit has raised questions about Adidas‘s longstanding partnership with German football.
The decision by the DFB to switch kit manufacturers to American giant Nike from 2027 has also drawn criticism, with Economy Minister Robert Habeck questioning the move’s implications for national pride and patriotism.
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