TikTok has added new restrictions on sharing AI deep fakes and the short video platform has been revising its policies after the growing fear of a ban in the US. TikTok revised policies amidst the growing fear of the US ban.
Most of the content moderation guidelines are unchanged. These included no graphic violence, hate speech, or overtly sexual content. However, there is a significant change regarding AI deep fakes.
As per The Verge, the previous guidelines just mentioned that the content could “mislead users by distorting the truth of events [or] cause significant harm to the subject of the video.”
After refreshing the policies, the platform has asked users to “clearly disclose” if the content is AI generated and edited.
In addition, the platform has also informed users that it has banned the deep fakes of celebrity endorsements and non-public figures.
The revised policies have come after the popularity of deep fakes on TikTok and the rising fear of security from leading countries like the US in this regard. TikTok revised policies amidst the growing fear of the US ban.
TikTok’s rules on deepfakes were restricted to a single line banning content that could “mislead users by distorting the truth of events [or] cause significant harm to the subject of the video.”
Now, the company says all realistic AI generated and edited content must be “clearly disclosed” as such, either in the video caption or as an overlaid sticker.
TikTok says it will not allow any synthetic media “that contains the likeness of any real private figure” or that shows a public figure endorsing a product or violating the app’s other policies (i.e., its prohibitions on hate speech).
The company defines public figures as anyone 18 years of age or older with “a significant public role, such as a government official, politician, business leader, or celebrity.”
