Sony Pictures has decided to release the first trailer of the film Spider-Man: Brand New Day first trailer in December 2025.
According to The Beyond Reporter, the trailer is likely to debut online during the first half of December, marking the start of Sony’s marketing campaign for Tom Holland’s fourth solo Spider-Man film.
The report also suggests that Sony intends to attach the trailer to two major theatrical releases scheduled for the same month: Avatar: Fire and Ash and Anaconda.
What’s behind the dual release strategy?
This dual release strategy aims to increase visibility by reaching audiences for both James Cameron’s highly anticipated sequel and Sony’s own holiday release.
If the timing is accurate, Spider-Man: Brand New Day will be at the forefront of December’s blockbuster season, ensuring substantial exposure ahead of the 2026 Marvel lineup.
This promotional trick is familiar from earlier high-profile campaigns that utilized major film premieres to build anticipation among superhero fans.
No confirmation of date yet
While Sony has not yet publicly confirmed the trailer release date, The Beyond Reporter’s claims align with earlier rumours that the studio would begin promotional efforts before the year’s end.
The upcoming film represents another chapter in Tom Holland’s portrayal of Spider-Man and continues collaborative storytelling between Sony and Marvel within the broader cinematic universe.
Fans are advised to stay alert for official announcements as Sony ends its marketing efforts for Spider-Man: Brand New Day.
