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The price of 24-carat gold per tola in Pakistan witnessed a decrease of Rs500 on Tuesday (August 12, 2025) and was sold at Rs358,300 against its sale at Rs358,800 on the previous trading day, the All Pakistan Sarafa Gems and Jewellers Association reported.
The prices of 10 grams of 24 karat also decreased by Rs 429 to Rs.307,184 from Rs 307,613 whereas the price of 10 grams of 22 Karat went down by Rs 393 to Rs 281,595 from Rs 281,988.
The rates of per tola and ten-gram silver remained unchanged and and were traded at Rs.4,013 and Rs 3,440 respectively.
The price of gold in the international market decreased by $5 to $3,356 from $3,361 whereas silver remained stagnant at $37.80, the Association reported.
Gold has long been considered a safe-haven asset, especially during periods of inflation, geopolitical tensions, and economic uncertainty.
Traditionally used as both a store of value and a medium of exchange, it continues to attract investors seeking security amid market volatility.
The emergence of digital finance—including gold-backed Exchange-Traded Funds (ETFs), mobile trading platforms, and other fintech solutions—has expanded access to gold markets. This has empowered smaller investors, particularly in regions like the Gulf, to participate in precious metals trading once dominated by institutional players.
Today’s price fluctuations reflect sustained global demand, underscoring cautious investor sentiment in light of ongoing economic and geopolitical challenges.
In Pakistan, gold pricing significantly influences investment decisions and consumer behavior. With the rupee under pressure and economic uncertainty persisting, tangible assets like gold are increasingly favoured—both for wealth preservation and ornamental use.
