Selena Gomez wins beauty brand race. The verdict on celebrity beauty cosmetics is out, and Selena Gomez has ruled out Kylie Jenner and Hailey Bieber.
Selena Gomez’s Rare Beauty has been named the most popular celebrity beauty brand.
Fresha, a beauty and wellness marketplace, presented the findings after conducting a study and ranking the brands from most popular to least popular.
Rare Beauty received a total score of 94.5 out of 100, beating out Hailey and Kylie.
Kylie Cosmetics came in second with an 88.42 out of 100, while Hailey came in ninth with a 64.04.
Also read: Selena Gomez asks fans to ‘consider others’ mental health’ amid Hailey Bieber drama
As Selena Gomez wins beauty brand race, the rankings were determined by TikTok search volume, Instagram following, TikTok posts, and the number of views per TikTok hashtag.
The brand debuted in 2020 and now has 6.1 million Instagram followers. Fresh discovered that its hashtag receives an average of six billion views per year and has the second-highest monthly search volume.
Other celebrity makeup brands on the list included Haus Labs by Lady Gaga, Supergoop by Maria Sharapova, Jeffree Star Cosmetics by Jeffree Star, R.e.m beauty by Ariana Grande, and Fenty Beauty by Rihanna.
Selena Marie Gomez is a singer, actress, producer, and businesswoman from the United States. Gomez got her start as an actress on the children’s television show Barney & Friends. She rose to prominence as a teenager for her role as Alex Russo in the Disney Channel television series Wizards of Waverly Place.
