For all those “Netflixing and chilling,” there is some bad news. With 223.09 million Netflix subscribers in 2022, there has been a slew of people utilizing the streaming software without a subscription by using the credentials of another customer. However, users will no longer be able to view their favorite shows using borrowed passwords or accounts.
The OTT streaming provider is apparently preparing to restrict the famed password-sharing feature beginning in the new year. This followed Netflix’s suggestion that password sharing was one of the primary causes for the platform’s declining subscribers. The company solved the relevant issue without jeopardizing its loyal customers.
It has been noted that 100 million viewers gained access to the platform using borrowed passwords mostly taken from their family and friends.
Netflix co-chief executive Reed Hastings told his senior officials that the COVID-19 pandemic aggravated the password-sharing problem which the company planned to deal with for a long time. The company has planned to ask subscribers to share accounts for the facility to pay from 2023, Wall Street Journal reported.
The update will expectedly hit the United States’ users early next year.
