Why vintage slogan T-shirts are back again?
Take life less seriously; it is just temporary. So read a T-shirt that Rory Bruton, a secondhand vendor, was selling at London’s Portobello market. The booths were packed with people buying, selling, and trading slogan T-shirts on a busy Friday. They consistently sell out rapidly, according to Bruton. The most of the slogans are fairly silly, but I suppose that’s part of the appeal.
One of the many retailers in the centre of the vintage statement tee craze from the 1970s, 1980s, and 1990s is Bruton. They are “all the rage right now,” according to The Face magazine, and “iconic,” according to i-D. Leading designers are also joining in. While Balenciaga had “Free styling tips” scrawled across the chest, Stella McCartney’s SS23 collection has “Change the history” smeared across a jumper.
According to Matt Sloane, the owner of Jerks, a curated vintage clothing business, “a thought-provoking, humorous phrase on a tee from some odd US advert from the 90s is a way to create an impression.” “People want to wear unique, eye-catching clothing that they won’t find anywhere else. Many are no longer PC, some are funny, some are nasty.
Some claim the reason for their present popularity is the cost. For instance, a “so many books, such little time” T-shirt costs £52. The cost of “Life is a Journey” is £62. This is regarded as a deal considering that some band t-shirts may sell for up to £400 used.
Why vintage slogan T-shirts are back again?
According to Alex Powis, art director and author of Sneakers Unboxed: Studio to Street, “it’s a more cheap choice in a market that’s getting costly, while still delivering a distinctive item – which is the great allure of vintage today.
The supply is related to the trend as well. There isn’t an endless supply of clothing from these eras, according to experts, and slogan T-shirts are a category that hasn’t yet been fully explored and where there is a lot of stock available. There are many thrift stores, archivists, and resale sites, such as Vestiaire Collective and Depop, all offering secondhand goods.
