The real industry is booming in Pakistan. There are many real estate marketing agencies that are helping them in making sales. Strategic sales management is about using the resources effectively to meet and exceed sales targets. Strategic management in sales would lead to more sales and more revenue. The local real estate arena is integrated through various channels which include property dealers, buyers, and property owners.
The real estate industry in Pakistan is using strategic management in sales to generate more revenue and they are doing it successfully.
A holistic approach is employed while strategizing the sales in any organization, based upon which adaptability is ensured for a comparatively longer period of time. Towards that end, the local market has seen various innovations by the virtue of which value creation for the end-user and the homeowners have also been increased manifold.
For example, the local market has been filled with third-party dealers for a long time and it still is, to some extent. The authenticity of such dealers is barely verifiable, addition to which the average user is not aware enough to get that verified. This has been the cause of many fraudulent activities by a particular segment of dealers in the market. To counter the aforementioned discrepancies, strategic sales have stepped in to create and retain a level of trust between the end-users and the intermediary dealers. These intermediary dealers are associated with verified corporations which spend a lot on their marketing and are very popular among the end-users. This strategic process of value creation for all the participants of the supply chain has been able to generate growth primarily through securing the channels and players involved in it.
The primary supply chain process in the old days started with the end-user himself. They had to search for the required property or buyer by going to property dealers themselves. With strategic sales management big real estate marketing agencies have made this process simple and easy and hassle-free that leading to more sales. By using strategic management the buyer or seller would contact the marketing agency, the sales team will contact the potential buyers or they would contact the property dealers in their panel to sell the property. This integrated supply chain that includes seller, buyers, and property dealers provide value to each member of the chain in terms of commissions and for the buyer, they make the process hassle-free.
The real estate industry in Pakistan has seen exponential growth over a short period and is still in the process of innovation as new real estate corporations achieve their sales targets through strategic management. The primary factor which has fueled growth in this sector is the process innovation made possible by the many corporations and the inclusivity of local dealers as their associates. There is still a long way to go, since comparatively speaking, the local market is just at the tip of the iceberg. With innovations such as AI integrations and designated portals, the industry can go a lot further in the years to come.
