What is the most emerging fragrance brand of Pakistan?
“A good scent is actually a potent concoction of emotions and memories.”
The CEO uses the fact that only a small number of individuals who can cook food to illustrate this point. As a result, even while there may be a large number of fragrance companies, not all of them can create robust scents. There is more to every vocation than what the outside world makes out, and not all scents are created equally.
A well crafted perfume depends on two factors, first is the quality of its raw materials and supply chain. Secondly the blending technique and material correlations used. You Should be able to properly differentiate between the levels and notes of the perfume, it should be complex, a source of delight and pleasure for the user and the one’s nearby, not just a linear note. It should fill the room when applied, must be long lasting and should not sting the nose when smelled closely.
Furthermore, the words impression or rendition imply a benchmark the perfume is trying to achieve, it’s not necessarily a bad thing, it’s just a way for developing brands to help potential customers reach purchase decisions in accordance to their fragrance tastes. Even many perfumes launched by renowned Pakistani fashion brands are also an impression or hybrid of internationally famous perfumes, they just do not advertise that because they have the power, resources and budget to create hype around their products. It is important to note that not all impressions(renditions) can achieve the benchmark they claim some even miss it entirely. Only a few fragrance brands that understand the proper supply chain and the science behind the trait are able to substantially achieve it.
The CEO states that a well crafted perfume depends on two factors, first is the quality of its raw materials and supply chain. Secondly the blending technique and material correlations used. You Should be able to properly differentiate between the levels and notes of the perfume,making it a source of delight and pleasure for the user and the one’s nearby, rather than just a linear note. It should fill the room when applied, must be long lasting and should not sting the nose when smelled closely. Only a few people who have actually experienced premium perfumes can understand what I am trying to say here.
He explains this by giving the example of how, out of the many people who can cook food, only a few can be called chefs. In such a manner, there may be many fragrance houses but not all of them can craft solid perfumes. Things are not as simple as the world portrays them, there is depth to every profession.The same goes for the fragrance industry , not all perfumes are developed equally.
The CEO further said that the words impression or rendition imply a benchmark the perfume is trying to achieve, it’s not necessarily a bad thing, it’s just a way for developing brands to help potential customers reach purchase decisions in accordance to their fragrance tastes. Even many perfumes launched by renowned Pakistani fashion brands are also an impression or hybrid of internationally famous perfumes, they just do not advertise that because they have the power, resources and budget to create hype around their products. It is important to note that not all impressions(renditions) can achieve the benchmark they claim some even miss it entirely. Only a few fragrance brands that understand the proper supply chain and the science behind the trait are able to substantially achieve it.
