OnePlus is reportedly preparing to significantly reduce its presence in the United States and Europe as part of a wider restructuring by its parent company, Oppo, amid slowing global smartphone demand and rising production costs.
According to a Bloomberg report citing a person familiar with the matter, the company is expected to begin winding down operations in the US and Europe this week.
The report also says OnePlus plans to scale back its business in India, one of its largest international markets outside China.
Neither OnePlus nor Oppo has officially confirmed the reported restructuring.
Oppo reshapes its global strategy
The reported move comes as smartphone manufacturers face mounting challenges, including weaker consumer demand, higher manufacturing costs, and ongoing supply chain pressures.
Industry analysts say smartphone makers are increasingly reassessing their international operations to improve profitability as global market conditions remain difficult.
According to Bloomberg, Oppo plans to continue operating the OnePlus brand in China while placing greater emphasis on expanding Realme in overseas markets where it has delivered stronger sales growth, particularly in parts of Northern Europe.
OnePlus built a loyal global following
Founded in 2013 by Pete Lau and Carl Pei, OnePlus earned a strong reputation by offering flagship-level Android smartphones at prices below those of many premium competitors.
The company initially attracted technology enthusiasts with its high-performance devices before expanding its lineup through the more affordable Nord series.
In 2020, co-founder Carl Pei left OnePlus to establish smartphone startup Nothing, which has since emerged as a growing competitor in the Android market.
Smartphone industry remains under pressure
The reported restructuring reflects broader challenges affecting the global smartphone industry.
Market research firms IDC and Counterpoint Research has projected that worldwide smartphone shipments could decline by more than 13% during 2026.
Analysts attribute the slowdown to persistent memory chip shortages, rising component costs, and weaker consumer spending. The industry-wide shortage of memory components has become so significant that some observers have nicknamed the crisis “RAMageddon.”
Counterpoint Research also reported that Oppo recorded a double-digit year-on-year decline in smartphone shipments during the second quarter of 2026, citing weaker demand across several of its key markets.
India remains an important market
Although Bloomberg reported that OnePlus intends to scale back its operations in India, the company is not expected to exit the market entirely.
India remains one of OnePlus’ largest customer bases outside China, and any restructuring is likely to focus on improving operational efficiency rather than completely withdrawing from the country.
No official confirmation yet
At the time of publication, neither OnePlus nor Oppo had issued an official statement confirming the reported plans to reduce operations in the US, Europe, or India.
If implemented, the restructuring would represent one of the biggest strategic shifts in OnePlus’ history and underscore the growing challenges facing smartphone manufacturers as they navigate slowing demand, supply chain constraints, and increasing global competition.
