Election is the process by which people can express their opinions regarding politics to vote for the selection of political leaders. An election campaign plays a vital part in Elections besides the electoral system, arranging and controlling Elections. The election campaign is an organized effort to influence the decision-making of a particular group. It starts with the announcement of election programs. Every city and village bustles with activities. The rallies are taken out even by the famous supporters by wearing the badges of their parties. Voters rushing to the polling station. They are offered vehicles to reach there and served with eatables. Furthermore, They raise slogans, cards, and firecrackers after winning the election. All hierarchies of society (leaders, officers, children, and adults) take part in these schemes with great amusement and excitement.
In addition to it, the scenario of different sorts of campaigns during the election creates charm and interest among the public. The supporters of each party go from door to door to get votes by bribery and false illusions of betterment. Similarly, electronic media, television, Twitter, Facebook, Instagram, and multi-media work actively to play their role in the election campaigns. They send messages in favor of their parties and criticize their opposition parties publically. The political leaders make public processions and meetings through the press to win the hearts of people by creating false vows.
Moreover, competition in terms of politics is very interesting as it creates two top oppositional parties. The supporters of favorite parties make hooting, billboards, pamphlets, and banners to show inferiority to their opposite party. During elections, the whole public and even the television channels raise voices in favor of their competitors. Further, fiery speeches are made. The whole atmosphere comes to tension. The political animosity reaches its climax and extremity. The supporters of all parties held ceremonies to celebrate their victory as a dominant political government. The hooting, drum beats, dance, and distribution of sweets reflect their inner happiness. The two parties try their best to win in the war of competition. They make promises to the masses in processions and meetings to get their favor in order to win the game of the competition. In contrast to it, there are some demerits of political competition as well, such as the degradation of the opposite party, loss of moral values, and insulting behaviors towards each other. It is a key influence in election outcomes and in voting behavior, by using the voter as a psychological purchase.
Now moving further to the positive and negative effects of campaigns, it influences the voter’s decision. Through the political agenda of election campaigns, the public becomes aware of the current affairs of political knowledge. It enlarges the public participation and activism in political structure. Now, look insight into the negative impacts of the elections campaign. Elections are used to elect a person who will solve your problems and can lead you towards prosperity and a good lifestyle ahead. Today, leaders make the public emotionally sentimental tools. They give speeches with great enthusiasm and make claims of good education, healthy life, to eradicate poverty, give pure water and provide basic necessities of life and public accept it wholeheartedly that they will do what they said. Electors only want to fill their pockets with money. The public is the responsibility of leaders but what should we do? If they misuse their ranks and responsibilities.
The public wants the best but they receive the worst. Our leaders are corrupt and only want to comfort themselves and their families. They are the thieves of public money. On one side, many people are compelled to sleep on roads with hunger because they came from backward areas to get jobs in cities and they are homeless here but on the other hand, politicians who are supposed to be the guardian of the public, they sleep on their comfortable beds and eat miscellaneous items at one time, what they want to eat. When one leader completes his time of government, his son takes responsibility for him. The whole family comes to the political system as Nawaz Shareef, his daughter Maryam Nawaz, his brother Shehbaz Shareef and his son Hamza Shehbaz likewise the Bhutto family, which reflects the nepotism and hierarchy in our political system.
Consequently, it can be concluded that election campaigns decide the votes of the public to select the democratic leader. Today, the election system for political achievement has become notorious for not working for the public betterment except the personal interests. The public should think and use their sacred right of voting on a rational basis rather than taking inspiration from false illusionary vows of the leaders. In a nutshell, the preference of collective betterment over private interests by the officials can surely move the society towards happiness and prosperity by achieving the real soul of the election campaigns.
