With the goal of advancing the shared vision of financially empowering all Pakistanis, especially when it comes to investments and saving for the future, Easypaisa, the country’s top digital payments platform, has partnered with Faysal Funds (Faysal Asset Management Limited), one of the asset management sector’s fastest-growing companies. Easypaisa and Faysal Funds collaborate to bring fully digital investment journey.
According to a press statement issued here on Thursday that Easypaisa and Faysal Funds collaborate to bring fully digital investment journey and this partnership would open up new doors into the untapped market of more than 14 million Easypaisa users.
Faysal Funds has embraced the digital transformation of the asset management industry and provided fund management through a tiny app that is directly integrated with the Easypaisa app in order to better serve investors throughout Pakistan.
Recently, M. Mudassar Aqil, CEO of Telenor Microfinance Bank/Easypaisa, and Khaldoon Bin Latif, CEO of Faysal Funds, inked an agreement in Karachi to this effect. Senior representatives from both organisations attended the event as well. Mr Salman Ahmed Usmani, Chairman of the Board, of Faysal Bank, also attended the occasion. Mr Akif Saeed, Chairman of the Securities and Exchange Commission of Pakistan (SECP), joined through a video link and offered his congratulations to both organisations on their groundbreaking collaboration.
Easypaisa users can open an account with Faysal Funds in just one tap and enjoy hassle-free investing while on the road. Customers have full access to make investment and withdrawal activities, view their transaction history, assess fund performance, and retrieve their information without the need for any paperwork.
Commenting on the partnership, M. Mudassar Aqil, CEO Telenor Microfinance Bank/ easypaisa, said: “We are excited to partner with Faysal Funds as this partnership will enable us to carry forward our mission of a financially inclusive Pakistan and help millions of Pakistanis to make easy and convenient investments in a frictionless, digital process. It is always encouraging to work with like-minded partners who share the same goals and approach towards offering inclusive financial services for all Pakistanis. We believe the time is right for us to offer a unique service to millions of customers so that they can invest and save for their future. We remain committed to focus on developing and strengthening our digital ecosystem through collaboration and technology.”
Speaking on the initiative, Faysal Funds CEO, Khaldoon Bin Latif said, “Our strategic alliance with Easypaisa is yet another step forward to make saving & investing more convenient, accessible and secure for the masses.” he added, “We both (easypaisa and Faysal Funds) aim to increase financial inclusion and freedom, and with this collaboration, we can achieve that vision by working together to provide value to everyone.”
Customers of Easypaisa will be presented with low- to medium-risk customisation made to protect their money. The Easypaisa app’s mini-app section, under the investing heading, has access to this feature.
