Generation launches new campaign ‘Consent’ for Nikkahnama awareness
As the wedding season in full swing in Pakistan, every other clothing brand launching new collections and designs. Similarly, the clothing brand Generation has come up with innovative and interesting idea to create awareness about the most important thing in weddings which is “nikkahnama” (marriage contract) with the launch of its new collection also.
This is a highly needed and concerned number social cause which revolves arround the lack of awareness of clauses of nikkah or marriage certificate, as many Pakistani brides and grooms-to-be are unaware of the clauses or legal aspects of the nikkahnama.
Generation’s latest collection named ‘Consent’ is a collaboration with the Centre for Human Rights “to start the conversation about reading and knowing the nikkahnama”.
Generation put up a series of posts leading up to its new dress collection, each of which had a thought-provoking caption.
https://www.instagram.com/p/CmGQdDANYjP/?igshid=NTdlMDg3MTY=
The caption of the next post includes that we usually get so involved with all the other preparations for our wedding and forget to check the most important element, which is the nikkahnama.
https://www.instagram.com/p/CmGQdDANYjP/?igshid=NTdlMDg3MTY=
The next post mentions the little-known facts about the bride’s right to encapsulate special conditions in the nikkahnama.
https://www.instagram.com/p/CmJpcEmLOyF/?igshid=NTdlMDg3MTY=
Generation also highlights the legal aspect of officiating a nikkah in the post shared below
https://www.instagram.com/p/CmJ-YjDLS3W/?igshid=NTdlMDg3MTY=
The awareness campaign also talks about the groom’s right to special conditions
https://www.instagram.com/p/CmLStmmtW2I/?igshid=NTdlMDg3MTY=
It’s a total fact that whenever it comes to conceptualizing campaigns, no one can do it better than Generation
Generation launches new campaign ‘Consent’ for Nikkahnama awareness
The brand has always try to be inclusive with its heartwarming campaigns, be it showcasing its dresses on mothers, plus-sized models, or people with different skin tones and skin conditions like vitiligo, Generation has always been on top of its game!
Needless to say, the concept behind the new Generation collection ‘Consent’ is one which deserves much appreciation.
